Top 10 Viral Beauty Dupes That Are Just as Good as the Real Thing

Why drop $$$ when the drugstore version slays just as hard? These 10 beauty dupes went viral for a reason — they deliver luxury results without the luxury price tag.

1. e.l.f. Halo Glow Liquid Filter

💸 Dupe for: Charlotte Tilbury Flawless Filter
Same glow, same blur — for 1/4 the price.

2. NYX Shine Loud Lip Color

💸 Dupe for: Fenty Stunna Lip Paint
Transfer-proof, glossy, and stays put all day.

3. Milani Make It Last Setting Spray

💸 Dupe for: Urban Decay All Nighter
Holds your face down through heat, sweat, and questionable decisions.

4. Revolution Bright Light Highlighter

💸 Dupe for: Charlotte Tilbury Beauty Light Wand
Spotlight glow without the waitlist (or the wallet pain).

5. Maybelline Lash Sensational Sky High Mascara

💸 Dupe for: Too Faced Better Than Sex
Length, lift, and zero flakes. TikTok made it sell out — twice.

6. Wet n Wild Photo Focus Foundation

💸 Dupe for: Estée Lauder Double Wear
Long-wear, matte finish, camera-ready skin on a budget.

7. The Inkey List Retinol Serum

💸 Dupe for: Sunday Riley A+ Retinoid Serum
Gentle but effective. Great starter retinol that doesn’t destroy your bank account.

8. ColourPop Super Shock Shadows

💸 Dupe for: Hourglass or MAC shimmer singles
Ultra-pigmented and creamy — perfect for a 2-minute glam.

9. e.l.f. Power Grip Primer

💸 Dupe for: Milk Hydro Grip Primer
Sticky in a good way — your makeup isn’t going anywhere.

10. CeraVe Skin Renewing Night Cream

💸 Dupe for: Drunk Elephant Protini Cream
Barrier-loving, skin-smoothing, and under $25.

Real talk: You don’t need to spend $200 to glow. These beauty dupes do what they’re supposed to — and leave your wallet intact.

✨ Try them, tag us, and let the world know your favorite under-$20 slay.